Running a home service business isn’t just about delivering exceptional work—it’s also about getting the right people to notice. While paid advertising and high-end marketing agencies can work wonders, you don’t need a massive budget to see real results. With a bit of effort and the right strategy, you can boost your visibility and attract more customers on your own. Here are ten high-impact marketing tactics you can implement today:
1. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is the front door to your business. A well-optimized profile can drive local leads without spending a dime. Fill out every section, use high-quality photos, and update your service areas. Most importantly, gather reviews—Google favors businesses with fresh, positive feedback.
2. Ask for and Respond to Reviews
Speaking of reviews, they’re gold for credibility and search rankings. Send follow-up emails or texts asking happy customers to leave a review. And don’t just let them sit—respond to every review, good or bad. This shows potential customers you’re engaged and care about their experience.
3. Use Social Media (Without the Overwhelm)
You don’t need to be on every platform, just focus on the ones your customers use. Facebook and Instagram work well for local home service businesses. Post before-and-after photos, customer testimonials, and behind-the-scenes content to build trust and engagement.
4. Create Helpful Blog Content
Content marketing isn’t just for big brands. A simple blog with home maintenance tips, seasonal checklists, or DIY advice builds authority and keeps your website active—helping it rank better in search engines. Plus, it gives you content to share on social media.
5. Leverage Local SEO
Local SEO helps your business show up when people search for services “near me.” Optimize your website with location-based keywords, ensure your name, address, and phone number (NAP) are consistent across directories, and get listed on platforms like Yelp, Angi, and Thumbtack.
6. Run Email Marketing Campaigns
Email marketing isn’t dead—it’s just underused in home services. A simple monthly newsletter with home maintenance tips, seasonal promotions, and customer stories keeps you top of mind and encourages repeat business.
7. Offer Referral Incentives
Word-of-mouth is powerful, but sometimes people need a nudge. Offer discounts, gift cards, or free service upgrades in exchange for customer referrals. It’s an easy way to turn satisfied clients into active promoters.
8. Post in Local Facebook Groups
Local Facebook groups are digital town squares where people actively seek recommendations. Join and engage in these groups—not with pushy sales tactics, but by offering genuine advice and helpful insights. When someone asks for a service you offer, be ready to chime in.
9. Use Video Marketing
A quick video explaining a common issue (like why drains clog or how to maintain an HVAC system) can go a long way in building trust. Post videos on your website, YouTube, and social media to showcase your expertise in an engaging way.
10. Track and Adjust Your Marketing Efforts
Even the best marketing plan needs fine-tuning. Use free tools like Google Analytics and Facebook Insights to see what’s working. Are certain blog posts getting more traffic? Are some Facebook posts getting more engagement? Double down on what’s effective and tweak what isn’t.
The Takeaway
You don’t need a massive marketing budget to grow your home service business—you just need consistency and the right tactics. By implementing even a few of these strategies, you can attract more local customers, build trust, and increase bookings without hiring an agency. But if you’re ready to take your marketing to the next level, Ignitir is here to help.
Want to see how we can grow your business faster? Let’s talk!
